UI/UX

Atelier

Created a social marketplace where designers can cultivate their sewing projects in a community-driven platform.

Institution

Tyler School of Art & Architecture

Role

Designer

Team

Ashley Yeboah
Nathan Young

Tools

Figma
Procreate
Adobe Illustrator

UI/UX

Atelier

Created a social marketplace where designers can cultivate their sewing projects in a community-driven platform.

Institution

Tyler School of Art & Architecture

Role

Designer

Team

Ashley Yeboah
Nathan Young

Tools

Procreate
Figma
Adobe Illustrator

UI/UX

Atelier

Created a social marketplace where designers can cultivate their sewing projects in a community-driven platform.

Institution

Tyler School of Art
& Architecture

Role

Designer

Team

Ashley Yeboah
Nathan Young

Tools

Procreate
Figma
Adobe Illustrator

Overview

Overview

Atelier is a social media marketplace where users can look at resources, manage projects, and find patterns among other miscellaneous ways to cultivate their sewing projects in a community-driven platform.

Atelier is a social media marketplace where users can look at resources, manage projects, and find patterns among other miscellaneous ways to cultivate their sewing projects in a community-driven platform.

Research

Problem

Problem

As malls across the United States close their doors and move to online-only platforms for consumers to buy their clothes, more and more fast-fashion platforms like Shein and Temu are becoming prominent. Selling low-cost garments at rapid rates by replicating fashion trends and using low-quality materials such as polyester, leading to garments degrading rapidly over time. This abrupt fashion production has caused many concerned shoppers, especially those of a younger and older generation who often buy clothes for high-quality materials, who don’t want to move towards the trend of fast fashion, to become more inclined to learn how to sew professionally.

However, this shift toward learning to sew does not come without problems, as appreciation for creating handmade garments, driven by factors like fast fashion, has also been declining. Additionally, professional fabric stores like Joann’s that sold to designers everywhere have also shut down, leaving sewists, those who sew and design clothes as a hobby, with limited resources for where to buy their supplies. This problem causes frustration about where these designers can source materials without paying for fabric online, which might not yield the exact material or item they want.Moreover, the practice of sewing can be quite daunting and may not always be a smooth experience, as there’s no clear pathway to learning the hobby.

According to authors Minna Kaipainen and Sinikka Pöllänen, “Negative experiences, such as past failures, limited sewing skills, and a lack of patience, often led to discontinuation. Some respondents enjoyed designing and imagining garments, but found the sewing process and the machine too challenging. The complexity of garment making, requiring problem-solving, redoing, and seam ripping, proved too demanding for those lacking perseverance.” (Kaipainen & Sinikka Pöllänen, 2025).

This problem, combined with the fact that sewists are reliant on learning the practice and accessing free tutorials, on social media platforms like TikTok, Instagram, and YouTube. There is no real place where sewists can practice their hobby easily, quickly, and resourcefully, without jumping between platforms to find the materials and tutorials they need.

As malls across the United States close their doors and move to online-only platforms for consumers to buy their clothes, more and more fast-fashion platforms like Shein and Temu are becoming prominent. Selling low-cost garments at rapid rates by replicating fashion trends and using low-quality materials such as polyester, leading to garments degrading rapidly over time. This abrupt fashion production has caused many concerned shoppers, especially those of a younger and older generation who often buy clothes for high-quality materials, who don’t want to move towards the trend of fast fashion, to become more inclined to learn how to sew professionally.

However, this shift toward learning to sew does not come without problems, as appreciation for creating handmade garments, driven by factors like fast fashion, has also been declining. Additionally, professional fabric stores like Joann’s that sold to designers everywhere have also shut down, leaving sewists, those who sew and design clothes as a hobby, with limited resources for where to buy their supplies. This problem causes frustration about where these designers can source materials without paying for fabric online, which might not yield the exact material or item they want.Moreover, the practice of sewing can be quite daunting and may not always be a smooth experience, as there’s no clear pathway to learning the hobby.

According to authors Minna Kaipainen and Sinikka Pöllänen, “Negative experiences, such as past failures, limited sewing skills, and a lack of patience, often led to discontinuation. Some respondents enjoyed designing and imagining garments, but found the sewing process and the machine too challenging. The complexity of garment making, requiring problem-solving, redoing, and seam ripping, proved too demanding for those lacking perseverance.” (Kaipainen & Sinikka Pöllänen, 2025).

This problem, combined with the fact that sewists are reliant on learning the practice and accessing free tutorials, on social media platforms like TikTok, Instagram, and YouTube. There is no real place where sewists can practice their hobby easily, quickly, and resourcefully, without jumping between platforms to find the materials and tutorials they need.

Research

Solution

Solution

Atelier, a social media marketplace app, aims to solve this problem by creating a space where sewists can learn and develop their skills by looking at other users' patterns and tutorials, and at the same time, have access to available resources to keep track and buy their own resources to cultivate their own projects in a fun, collaborative multisurface platform.

Atelier, a social media marketplace app, aims to solve this problem by creating a space where sewists can learn and develop their skills by looking at other users' patterns and tutorials, and at the same time, have access to available resources to keep track and buy their own resources to cultivate their own projects in a fun, collaborative multisurface platform.

Research

Competitive Analysis

Competitive Analysis

When identifying key competitors, I surveyed areas where an audience of hobbyist sewists and designers can share their handmade garments, patterns, and advice with other sewists in a quick, easy way that may not be available on other platforms. This examination led to my findings on platforms such as Depop and Etsy, both of which allow users to sell handmade or personal items to other users. 
Through these analyses, my focus findings led me to understand that hobbyist sewists often rely on these platforms to publish their handmade items. For instance, Depop allows designers to freely create personalized shops to upload their handmade garments, accessories, etc., to other users through a social media-like interface. However, because Depop is primarily focused on resale and trend-driven fashion, handmade garments created by these designers are overshadowed. They must compete with established name brands, making it very hard for these hobbyist sewists to stand out. 
Similarly, Etsy provides a marketplace where sewists can upload and sell patterns to other users. However, it presents itself more as an e-commerce platform that emphasizes transactions over interaction with other sewists, which could lead to a lack of advice exchange. Additionally, problem points I saw for users included an Influx of AI-generated patterns on the platform, which led sewists to buy patterns that didn’t make structural sense, making it frustrating to find the specific pattern a sewist really wants to make. 
TikTok and Instagram were also places where I examined how sewists interacted with each other in a social setting, leading me to notice the emergence of short-form videos, tutorials, progress updates on users' own designs, and practical advice they wanted to share with others, encouraging sewists to grab information and inspiration for their own designs easily. However, because TikTok and Instagram are social media platforms, content comes and goes at a very fast pace. It can be very difficult for sewists to easily access past advice, tutorials, patterns, and designs that might be beneficial, making it less suitable for actively sharing knowledge, especially when they have to use both platforms to access this information, making it a less motivational experience for even beginner designers to start their own projects.
Additionally, I explored how both platforms used their e-commerce applications and how regular users and sewists would interact with them. This exploration led to the identification of weaknesses in how both platforms market their shopping applications to sewists and to users outside the hobby. For instance, Instagram makes it harder for users to discover shops that aren’t advertised on the platform.


When identifying key competitors, I surveyed areas where an audience of hobbyist sewists and designers can share their handmade garments, patterns, and advice with other sewists in a quick, easy way that may not be available on other platforms. This examination led to my findings on platforms such as Depop and Etsy, both of which allow users to sell handmade or personal items to other users. 

Through these analyses, my focus findings led me to understand that hobbyist sewists often rely on these platforms to publish their handmade items. For instance, Depop allows designers to freely create personalized shops to upload their handmade garments, accessories, etc., to other users through a social media-like interface. However, because Depop is primarily focused on resale and trend-driven fashion, handmade garments created by these designers are overshadowed. They must compete with established name brands, making it very hard for these hobbyist sewists to stand out. 

Similarly, Etsy provides a marketplace where sewists can upload and sell patterns to other users. However, it presents itself more as an e-commerce platform that emphasizes transactions over interaction with other sewists, which could lead to a lack of advice exchange. Additionally, problem points I saw for users included an Influx of AI-generated patterns on the platform, which led sewists to buy patterns that didn’t make structural sense, making it frustrating to find the specific pattern a sewist really wants to make. 

TikTok and Instagram were also places where I examined how sewists interacted with each other in a social setting, leading me to notice the emergence of short-form videos, tutorials, progress updates on users' own designs, and practical advice they wanted to share with others, encouraging sewists to grab information and inspiration for their own designs easily. However, because TikTok and Instagram are social media platforms, content comes and goes at a very fast pace. It can be very difficult for sewists to easily access past advice, tutorials, patterns, and designs that might be beneficial, making it less suitable for actively sharing knowledge, especially when they have to use both platforms to access this information, making it a less motivational experience for even beginner designers to start their own projects.

Additionally, I explored how both platforms used their e-commerce applications and how regular users and sewists would interact with them. This exploration led to the identification of weaknesses in how both platforms market their shopping applications to sewists and to users outside the hobby. For instance, Instagram makes it harder for users to discover shops that aren’t advertised on the platform.



Research

User Interviews

User Interviews

To identify other pain points, I also interviewed beginner designers who alter clothes and have designed their own, as well as established designers and hobbyists who have sold their own clothes. Through these interviews, I gained deeper insights alongside the competitive analysis. Cultivating the real problems that were emphasized through each interview. So that they could be formulated to address the issues, including what could be effectively added to improve the app’s quality, and what problems users faced most when doing their sewing projects.
Throughout these interviews, I collected key takeaways such as the way sewists taught themselves, from self-teaching to using freely available sources like YouTube. Other factors include the process by which interviewees create their clothes, including the introduction of second-hand clothes and nearby open resource centers they can use for their projects. Additionally, some people often struggle to keep up with their projects and lack structure or order in their processes.

To identify other pain points, I also interviewed beginner designers who alter clothes and have designed their own, as well as established designers and hobbyists who have sold their own clothes. Through these interviews, I gained deeper insights alongside the competitive analysis. Cultivating the real problems that were emphasized through each interview. So that they could be formulated to address the issues, including what could be effectively added to improve the app’s quality, and what problems users faced most when doing their sewing projects.

Throughout these interviews, I collected key takeaways such as the way sewists taught themselves, from self-teaching to using freely available sources like YouTube. Other factors include the process by which interviewees create their clothes, including the introduction of second-hand clothes and nearby open resource centers they can use for their projects. Additionally, some people often struggle to keep up with their projects and lack structure or order in their processes.

Research

Key Insights

Through Competitive Analysis and 4 in depth interviews, I was able to identify the key challenges and takeaways that reflected the main pain points that users faced the most as well as their overall needs. 
Through Competitive Analysis and 4 in depth interviews, I was able to identify the key challenges and takeaways that reflected the main pain points that users faced the most as well as their overall needs. 

1

Finding patterns and fabric can be an exhausting experience for a sewist, especially when it’s not readily available.

Finding patterns and fabric can be an exhausting experience for a sewist, especially when it’s not readily available.

2

Organizing projects can be a pain when considering the materials needed and an established idea for a sewing project.

Organizing projects can be a pain when considering the materials needed and an established idea for a sewing project.

3

Sewing beginners are often unmotivated to sew because they can’t think of any ideas of what to make, or the process of creating an item is too complicated.

Sewing beginners are often unmotivated to sew because they can’t think of any ideas of what to make, or the process of creating an item is too complicated.

4

Selling ready-made designs and patterns can be a hard challenge without an established audience.

Selling ready-made designs and patterns can be a hard challenge without an established audience.

Research

User Personas

User Personas

To establish User Personas, I formulated my research based on key takeaways, such as beginners being unmotivated to sew and patterns being difficult to access. I conducted in-depth interviews and competitive analysis to create two user personas who would most connect with the app and their own sewing needs. Constructing a beginner sewist, who wishes to start their own sewing projects, and an experienced fashion student designer who would like to become a content creator and wishes to share their designs and help beginner sewists.

To establish User Personas, I formulated my research based on key takeaways, such as beginners being unmotivated to sew and patterns being difficult to access. I conducted in-depth interviews and competitive analysis to create two user personas who would most connect with the app and their own sewing needs. Constructing a beginner sewist, who wishes to start their own sewing projects, and an experienced fashion student designer who would like to become a content creator and wishes to share their designs and help beginner sewists.

Research

User Journeys

User Journeys

To provide a basis for each of the User Personas' habits, I created User Journey maps for a beginner to someone with much more advanced experience as a fashion designer. These journey maps allowed me to create scenarios in which each user moves toward a specific goal: the beginner user's goal is to create their first sewing project, and the second user persona's routine is to upload her patterns to her social media following. This process allowed me to come up with various opportunities in features, such as the idea of creating a resource shop for sewists to buy and sell fabric to other users, an idea for users to have a space to organize their sewing projects without using other project management services to solve their frustrations, and an avatar customization system that can improve a sewists motivation to return to the app and create a new design and have fun.

To provide a basis for each of the User Personas' habits, I created User Journey maps for a beginner to someone with much more advanced experience as a fashion designer. These journey maps allowed me to create scenarios in which each user moves toward a specific goal: the beginner user's goal is to create their first sewing project, and the second user persona's routine is to upload her patterns to her social media following. This process allowed me to come up with various opportunities in features, such as the idea of creating a resource shop for sewists to buy and sell fabric to other users, an idea for users to have a space to organize their sewing projects without using other project management services to solve their frustrations, and an avatar customization system that can improve a sewists motivation to return to the app and create a new design and have fun.

Research

Visualizing The App

Visualizing The App

To identify important pages for Atelier, I needed to visualize the app’s layout to create opportunities and address pain points reflected in both user personas and journeys, as well as other factors identified in user research. This process led me to create and focus on key development areas, such as a project management page that could provide resources for sewists to discover, and a shop for sewists to buy and sell fabric, patterns, notions, etc. Additionally, the opportunity to create a community feed where users can communicate with each other on their own posts about anything related to sewing.

To identify important pages for Atelier, I needed to visualize the app’s layout to create opportunities and address pain points reflected in both user personas and journeys, as well as other factors identified in user research. This process led me to create and focus on key development areas, such as a project management page that could provide resources for sewists to discover, and a shop for sewists to buy and sell fabric, patterns, notions, etc. Additionally, the opportunity to create a community feed where users can communicate with each other on their own posts about anything related to sewing.

Research

Final Brand Identity

Final Brand Identity

The name Atelier derives from the meaning private workshop or studio, where students can work together to produce art under a master. To me, this reflected the core concept of the brand’s value: being a place where sewists, beginner or advanced, can work together to produce their own projects and designs, share their designs, seek advice, and grow together as a community. 
For overall visualization of the Atelier brand, I decided to take inspiration from the shoe diva and fashion-illustrative work aesthetic prevalent from the late 1990s to the 2010s, which embraced fashion and commercial hand-drawn illustrative designs to create a whimsical, familiar, and fun aesthetic for sewists, using pink and brown to enhance the fun aesthetic. Moreover, I wanted to distill the inspiration into a modern approach by keeping the UI simple and clean, avoiding overcomplication. 
Through this mood board process, I also reflected on research on adding an avatar customization system to Atelier. This allowed me to explore avatar customization in games like Line Play and Nintendo’s Mii System, which were simple and easy to use.

The name Atelier derives from the meaning private workshop or studio, where students can work together to produce art under a master. To me, this reflected the core concept of the brand’s value: being a place where sewists, beginner or advanced, can work together to produce their own projects and designs, share their designs, seek advice, and grow together as a community. 

For overall visualization of the Atelier brand, I decided to take inspiration from the shoe diva and fashion-illustrative work aesthetic prevalent from the late 1990s to the 2010s, which embraced fashion and commercial hand-drawn illustrative designs to create a whimsical, familiar, and fun aesthetic for sewists, using pink and brown to enhance the fun aesthetic. Moreover, I wanted to distill the inspiration into a modern approach by keeping the UI simple and clean, avoiding overcomplication. 

Through this mood board process, I also reflected on research on adding an avatar customization system to Atelier. This allowed me to explore avatar customization in games like Line Play and Nintendo’s Mii System, which were simple and easy to use.

Research

Wireframes

Wireframes

To establish a comprehensive concept of what Atelier would look like. I needed to create a set of prototype wireframes to build on the opportunity interactions and design choices identified during User Journey Maps. This process allowed me to experiment with formats, including the platform’s universal layout and each screen. Whilst seeing which screens were most important and effective in achieving the app’s impact. Through this, I was able to move from regular wireframes to low-fidelity wireframes that pushed me much further toward high-fidelity.

To establish a comprehensive concept of what Atelier would look like. I needed to create a set of prototype wireframes to build on the opportunity interactions and design choices identified during User Journey Maps. This process allowed me to experiment with formats, including the platform’s universal layout and each screen. Whilst seeing which screens were most important and effective in achieving the app’s impact. Through this, I was able to move from regular wireframes to low-fidelity wireframes that pushed me much further toward high-fidelity.

Research

Onboarding UI

Onboarding UI

Atelier's onboarding experience welcomes and cultivates sewists' journeys by quickly tailoring them to their specific needs. Users can enroll in the app via a sign-up or sign-in process, then personalize their profile by creating an avatar companion or selecting an image. They can also select their sewing skill level, allowing the app’s algorithm to deliver recommendations such as patterns or advice that best suit their abilities, helping users have a curated experience that allows sewists to avoid projects that may be too complex as a beginner or too easy as a advanced designer—additionally, getting the resources to learn and to create their projects without needlessly searching for support, and staying focused on their projects. Sewists can also choose what interests them, creating a personal, curated experience with relevant inspiration and ideas for their own projects.

Atelier's onboarding experience welcomes and cultivates sewists' journeys by quickly tailoring them to their specific needs. Users can enroll in the app via a sign-up or sign-in process, then personalize their profile by creating an avatar companion or selecting an image. They can also select their sewing skill level, allowing the app’s algorithm to deliver recommendations such as patterns or advice that best suit their abilities, helping users have a curated experience that allows sewists to avoid projects that may be too complex as a beginner or too easy as a advanced designer—additionally, getting the resources to learn and to create their projects without needlessly searching for support, and staying focused on their projects. Sewists can also choose what interests them, creating a personal, curated experience with relevant inspiration and ideas for their own projects.

Research

Avatar Customization UI

Avatar Customization UI

Atelier Avatar Customization is included in the onboarding process and can be accessed later after a user has created their profile. I designed the customization option as an homage to fashion-style games that were prominent in the 2010s and incorporates the gaming mechanic of creating a personalized character as a form of self-expression, reflecting a user's fashion interests.5  I reflected on this opportunity by rooting a gamification aspect to reward users by allowing them to have more fun and be encouraged and interested in returning to the app.4 This was cultivated by sewists' lack of motivation to finish or start new projects, leading to a cycle of unfinished ideas and work. Through this system, users can be motivated to return by decorating their avatar and being rewarded with more personalization for their character as they complete their projects and repeatedly use Atelier.

Atelier Avatar Customization is included in the onboarding process and can be accessed later after a user has created their profile. I designed the customization option as an homage to fashion-style games that were prominent in the 2010s and incorporates the gaming mechanic of creating a personalized character as a form of self-expression, reflecting a user's fashion interests.5  I reflected on this opportunity by rooting a gamification aspect to reward users by allowing them to have more fun and be encouraged and interested in returning to the app.4 This was cultivated by sewists' lack of motivation to finish or start new projects, leading to a cycle of unfinished ideas and work. Through this system, users can be motivated to return by decorating their avatar and being rewarded with more personalization for their character as they complete their projects and repeatedly use Atelier.

Research

Homepage UI

Homepage UI

Atelier’s Homepage allows sewists to explore through a content-driven feed. It incorporates social posts and short-form content created by other sewists showcasing finished projects, ongoing work, tutorials, discussions, and any practical advice a user may have about sewing. The homepage also integrates the app's e-commerce section, showing and allowing users to discover and access patterns, fabrics, and tools they may like based on established interests or their level as a sewist, which they can indicate during onboarding or through filters. All without the need of bouncing back and forth between social media platforms like Instagram and TikTok to find the right space to learn, find, create, and share amongst a community of sewists.

Atelier’s Homepage allows sewists to explore through a content-driven feed. It incorporates social posts and short-form content created by other sewists showcasing finished projects, ongoing work, tutorials, discussions, and any practical advice a user may have about sewing. The homepage also integrates the app's e-commerce section, showing and allowing users to discover and access patterns, fabrics, and tools they may like based on established interests or their level as a sewist, which they can indicate during onboarding or through filters. All without the need of bouncing back and forth between social media platforms like Instagram and TikTok to find the right space to learn, find, create, and share amongst a community of sewists.

Research

Pattern Post UI

Pattern Post UI

When selecting a pattern uploaded by a sewist, users can see an expanded view of the pattern design in detail, including price and additional information, such as pattern details, sewing level, fabric suggestions, and requirements uploaded by the creator. Helping and supporting a sewist understand the complexities of the pattern and what fabric they could potentially use for their projects.

Additionally, the pattern includes ratings and reviews created by users who have used the pattern, any added information they would like to address about the pattern, including how their final pattern design turned out. Users can also purchase the pattern directly or opt to trade another sewing resource with the creator to obtain it. Allowing users an easier chance to obtain resources if they don’t have the means to pay the full price.

When selecting a pattern uploaded by a sewist, users can see an expanded view of the pattern design in detail, including price and additional information, such as pattern details, sewing level, fabric suggestions, and requirements uploaded by the creator. Helping and supporting a sewist understand the complexities of the pattern and what fabric they could potentially use for their projects.

Additionally, the pattern includes ratings and reviews created by users who have used the pattern, any added information they would like to address about the pattern, including how their final pattern design turned out. Users can also purchase the pattern directly or opt to trade another sewing resource with the creator to obtain it. Allowing users an easier chance to obtain resources if they don’t have the means to pay the full price.

Research

Social Post UI

Social Post UI

Similar to the pattern interface, when clicking a social post, a user can see a more detailed view that expands to provide additional context on what a creator may be saying. In this interface, users can have a full expansion of what the creator may be saying and when they created it. Additionally, having the option to like, comment, or repost content in both the homepage interface and the full context view, and use tags and hashtags to categorize the post for easy searchability and to give context about what the post is about. Making it easier for sewists to find what they are specifically looking for. 
These views also include the option to view the materials a creator may have used, allowing users to see the specific pattern, fabric, and notions the creator shared. These materials may already be uploaded by the creator or linked from items already filed by other users within the app, such as existing patterns on Atelier. Solving the problem of sewists struggling to find full information on what materials or patterns another creator may be using for their projects.

Similar to the pattern interface, when clicking a social post, a user can see a more detailed view that expands to provide additional context on what a creator may be saying. In this interface, users can have a full expansion of what the creator may be saying and when they created it. Additionally, having the option to like, comment, or repost content in both the homepage interface and the full context view, and use tags and hashtags to categorize the post for easy searchability and to give context about what the post is about. Making it easier for sewists to find what they are specifically looking for. 

These views also include the option to view the materials a creator may have used, allowing users to see the specific pattern, fabric, and notions the creator shared. These materials may already be uploaded by the creator or linked from items already filed by other users within the app, such as existing patterns on Atelier. Solving the problem of sewists struggling to find full information on what materials or patterns another creator may be using for their projects.

Research

Project Management UI

Project Management and
Resources UI

Sewists who want to organize their projects can easily use Atelier’s project management system, where they can file the name and type of the project they are making, the project status, the option to file it under a collection of other projects, and the complete project description. They can also select the type of fabric they are using and a moodboard to advise them on the direction they are working on. 
Afterwards, the full project management page will display the project information, along with the deadline the user sets for the end of their planned project. Crafters can also indicate notes of things they need to buy for the project, and also the steps they need to take, as well as the pattern, fabric, notions, and materials they are using for their project, to organize. Helping sewists organize their projects. 

Sewists who want to organize their projects can easily use Atelier’s project management system, where they can file the name and type of the project they are making, the project status, the option to file it under a collection of other projects, and the complete project description. They can also select the type of fabric they are using and a moodboard to advise them on the direction they are working on. 

Afterwards, the full project management page will display the project information, along with the deadline the user sets for the end of their planned project. Crafters can also indicate notes of things they need to buy for the project, and also the steps they need to take, as well as the pattern, fabric, notions, and materials they are using for their project, to organize. Helping sewists organize their projects. 

Research

Resources UI

Resources UI

The resources page is also another place where designers who are unfamiliar with fabric, the creation of patterns, certain techniques, and materials can go to as a guiding reference for their projects and future work. 

The resources page is also another place where designers who are unfamiliar with fabric, the creation of patterns, certain techniques, and materials can go to as a guiding reference for their projects and future work. 

Research

Shopping UI

Shopping UI

Atelier’s e-commerce shop is designed for sewists to upload and sell or trade patterns, fabric, notions, and other materials with other sewists. This system encourages the recycling of resources within the sewing community, supporting sustainability at the start of a project and reducing waste. This approach also makes it easier for sewists to find and access resources in one place.

Atelier’s e-commerce shop is designed for sewists to upload and sell or trade patterns, fabric, notions, and other materials with other sewists. This system encourages the recycling of resources within the sewing community, supporting sustainability at the start of a project and reducing waste. This approach also makes it easier for sewists to find and access resources in one place.

Reflection

Reflection

Atelier encourages and empowers sewists to grow their sewing skills by simplifying the design process and fostering creativity, support, and easy access within a community of sewists. Users have an easier time discovering and organizing their projects and resources, and have the opportunity to explore, find, learn, create, and complete projects with greater motivation and confidence. Aiding sewists who may have long given up or struggled with their sewing projects. 
The decision to create or pursue this concept as a project was through my own choice to pursue sewing as a hobby and my noticing how much of a gap there was in a lack of community space for sewing as a whole for sewists to have a chance to connect, share work and resources, and have the personal chance to grow their skills. What ultimately inspired it all was observing the active community space of sewists sharing tutorials, work, or other advice on TikTok, which made me realize how important community is to creating projects as a whole, and the benefits a platform could provide for sewists that is specifically built to support connection, community, and easily accessible resources among sewists. 
Building Atelier was a very intuitive process that helped me understand how to redefine and reroute my ideas to meet the user's needs better. It also helped me understand how I can better apply established design systems and processes in a new context that doesn’t stray too far from creating something unfamiliar

References

Kaipainen, M., & Sinikka Pöllänen. (2025). Why Don’t They Sew Anymore? — Exploring the Decline of Home Garment Sewing. Journal of Community & Applied Social Psychology, 35(5). https://doi.org/10.1002/casp.70172
Earth.org. (2026, February 3). Fast Fashion and Its Environmental Impact in 2026 | Earth.org. Earth.org. https://earth.org/fast-fashions-detrimental-effect-on-the-environment/
Holroyd, A. (2017). Folk Fashion Understanding Homemade Clothes. London • New York
I.B.Tauris & Co. Ltd I.B.Tauris.
https://www.bloomsburycollections.com/monograph?docid=b-9781350986459
Muñoz, A. (2021, December 2). Gamification in eCommerce: How to Implement it Effectively.
Blog.saleslayer.com. https://blog.saleslayer.com/ecommerce-gamification
Fireplace Gaming. (2025, March 22). Fashion Games are Deeper than We Think. YouTube. https://www.youtube.com/watch?v=gZQm6yWZesM